From December 5-9, 2022 Maleshoane Mohanoe represented The Hub at a NXT Podcast Bootcamp in Windhoek, Namibia. The bootcamp was organised by the Namibia Media Trust, with support from DW Akademie.
The NXT Podcast Bootcamp focused on user-centred format development, journalistic information and content production, podcast production process as well as distribution and discovery, including:
- in-depth podcast training with two leading podcasting experts
- innovative approaches to experiment with new podcast formats and audience development
- one-on-one coaching in the podcast production phase and access to mentors
- bringing together participating podcasters from Namibia, Zambia, Lesotho, Botswana, Malawi & Zimbabwe for an interactive and future-oriented exchange
Podcasts are growing in popularity on the African continent, especially amongst young audiences who increasingly seek individualised content to consume whenever and wherever it suits them. Podcasts encourage formats that allow deeper focus on content as well as stronger engagement. Podcasts can meet the increased demand for reliable and in-depth information. This is why the Namibia Media Trust is supporting media houses, civil society and independent content creators to develop, produce and distribute new on-demand audio formats. The NXT Podcast Bootcamp enabled teams to develop their skills and capacity to innovate and position themselves as a pioneer in the emerging African podcasting landscape.