From November 5 – 7, 2024, the Embassy of France invited The Hub to join them at the AfriLabs Annual Gathering in Cape Town, South Africa.
The Hub has been a member of the AfriLabs network since 2018. AfriLabs is a dynamic innovation-focused organization empowering and building a community around innovation hubs and other stakeholders across various African countries since 2011. These hubs serve as physical co-working spaces and dedicated offices, offering comprehensive training and invaluable support in areas such as business, legalities, and finance to African entrepreneurs, innovators, developers, and young individuals. Through active involvement with these hubs and their communities, AfriLabs actively contributes to cultivating innovators and entrepreneurs, ultimately driving economic growth and social development throughout Africa.
One of the highlights of the trip was being joined from Lesotho by Lira Teboho Victor Khalala, who is a Program Manager at the NUL Innovation Hub. We enjoyed not only learning about the programs at the NUL Innovation Hub, but also his PGC Academy, a community driven association focused on innovative financial solutions. PGC Academy is dedicated to empowering individuals and businesses through high quality education and training in financial literacy to create a more just and sustainable future. We look forward to future collaborations with the PGC Academy!
The programme was packed with so many interesting events and discussions, that it was difficult to choose what to attend! Read about some of the highlights below.
Creative Digital Economy Track:
With The Hub’s focus on using digital art for positive change in our community, we spent a lot of our time at the Creative Digital Economy Track, including:
- Fireside Chat on Creativity Meets Tech and Business: Panelists shared insights on the value of tech innovation within the creative industries, shedding light on how African creatives can harness digital tools for business growth and impact.
- Film Showcase by Snake Nation: This session featured captivating films that demonstrate the power of African storytelling in today’s digital world, reinforcing the role of media in sharing authentic African stories globally.
- Independent Filmmaking in the Digital Era: Filmmakers shared how they are adapting to the digital landscape, using new platforms to bring African stories to a global audience and secure innovative funding.
- Music Talk: Platforms vs. The Industry: Panelists discussed the role of streaming platforms and whether they truly serve African creators, exploring how tech can better support artists in navigating the evolving music industry.
- Gaming for Impact: Focusing on Africa’s growing gaming ecosystem, this panel explored how local storytelling and tech innovations are making an impact, from game development to community building.



Photos: AfriLabs
“Excellence is a craft.”
– Joan Manda
Gender and Inclusion Track:
The Gender and Inclusion Track included powerful panel discussions and provided a thought-provoking look into how gender equality is shaping Africa’s innovation landscape. Panelists shared valuable insights on closing the gender gap in STEM, creating inclusive policies, and addressing evolving investment trends supporting women-led and diverse startups.
Naadiya Moosajee, co-founder of WomHub, highlighted the critical role of gender inclusion in tech. Her insights focused on building an innovation ecosystem that actively supports diverse voices, breaking down barriers for underrepresented groups.
“There is no such thing as a glass ceiling. There’s a brick wall and a door, and it lets us through one at a time.”
– Naadiya Moosajee

Photo: AfriLabs
Green and Blue Economy Track:
We enjoyed learning more about investor and donor expectations. During a panel discussion on the Green and Blue Economies, the message came up that some programs can’t have an income model, and partners need to keep an amount for grants, not only investment for which to expect a return. This resonated deeply with us. Although The Hub has some income-generating projects, we rely on donors for the majority of operational and programming costs.
Living and being based in a community like Morija, with no waste management, Cape Town-based ReCha was particularly inspiring for us. ReCha – Recycling Champions, is a socially responsible enterprise which aims to bridge the gap in the waste management and recycling industry in South Africa. ReCha focuses on transforming waste into resources, solving pollution issues, and empowering individuals to be more ecologically responsible. With Africa facing existential threats from climate change, the need for local solutions is critical, making the work done by ReCha invaluable.
“If you want to change the world, just change the world of one person. It doesn’t matter how small it might seem to you or how overwhelming it might seem to others.”
– Marlon Parker, Founder, @RLabs

Photo: AfriLabs
Innov4Good Pitching Session:
Hosted by the French Embassy, we attended a pitching session by brilliant entrepreneurs, which inspired a teambuilding event at The Hub to practice pitching our ideas!
We want to extend our heartfelt thanks to the Embassy of France for inviting us to participate in the AfriLabs Annual Gathering! The gathering provided an invaluable opportunity learn from best practices in fostering innovation and community development. The insights gained, particularly in leveraging technology for social impact and building sustainable ecosystems, will directly inform our initiatives at The Hub.
Learn more about AfriLabs:
Learn more about the Embassy of France:


























































